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Grafix Softech S.A's Executive
Vice President Juan Bonilla says "Our
technical and marketing teams are constantly forging new ground
in emerging technologies, and new media. We are dedicated
to providing our clients with the most updated marketing tools
and systems, coupled with the "best-of-breed"â turnkey
solutions".
"We have a clear understanding of the E-business requirements
and what it takes to be successful in this highly competitive
sector. No other company understands marketing to the consumers
the way we do,"adds Bonilla.
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Online Advertising
Pre-Launch Business E-valuation
Prior to the launch of any marketing campaign with Grafix
Softech, we conduct an "e-valuation" of your website and,
if necessary, provide suggestions and a strategy to improve
the conversion potential of your site. We ensure your
site is easy to navigate, that your product is easily
accessible for your customers and will implement strategies
to increase the conversion ratio of clicks to customers.
What might seem like a small change to your site can make
a huge difference to the success of your campaign. Our
team has mastered this initial evaluation process and
our results have proven to be consistently successful.
Targeting
Grafix Softech has forged close relationships with a multitude
of websites and we are continuously researching and negotiating
new alliances ¨ thus making our network one of the largest
in the industry. This wide reach gives us the
ability to target customers specifically interested in
different types of products and services. We
increase the conversion rate of visitors to purchasing
customers by attracting surfers who are pre-qualified.
How? We search for sites that attract people with similar
interests as those of our clients' target market. We then
advertise on those targeted sites and use various strategies
to maximize our clients' advertising dollar.
Campaign Optimization
Once we determine the best mix of sites on which to advertise,
our work has only just begun. Our in-house experts are
constantly analyzing the results and making adjustments
to maximize their effectiveness. We diligently study the
numbers in terms of ad units served, click-through rates
and, most importantly, new acquisitions. Often immediate
action is taken. It is this 'on the fly' optimization,
our lightning-fast response and our commitment to the
bottom line that makes Grafix Softech the best in the
business.
Reporting
Our centralized ad management system, 'AdMaster', provides
our campaign management team with real-time data
on clients' campaigns. This system gives us the
ability to know where we stand with each site at any given
moment and empowers us to make well-informed decisions
on campaign optimization. Our proprietary technology
enables us to provide our clients with up-to-date, clear
and detailed reports on a bi-weekly basis, or anytime
upon request.
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